The business was established back in 1910 by a family of goldsmiths and watchmakers. After opening their first workshop, they progressively expanded their range of products and services, selecting only the best national and international brands on the market. Now in its fifth generation, with Roberto Sernesi at its helm, the company continues to uphold its commitment to quality and courteous service.

Fernando, Roberto′s father, developed a passion for collecting mechanical watches, leading him to specialize in the market of vintage watches, a passion that he later passed on to his son. Today, "Roberto Sernesi Orologi & Preziosi", with locations in Pievepelago and Abetone, offers a wide selection of gold and silver jewelry, vintage and used watches, silverware and Murano glass items, crystals and many gift ideas for all occasions.